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PLYMOUTH COLLEGE OF ART

Tavistock Place, 

Plymouth, PL4 8AT

LOWENNA MCGRELLIS

Question: How can a sportswear fashion label for nature enthusiasts successfully market its products sustainably, ethically and economically to a mass consumer society facing an environmental catastrophe?

 

 

Lowenna Mcgrellis combines entrepreneurship, creativity and extensive research to develop and market a sustainable sportswear brand with environmental values. Her sportswear is locally produced in Plymouth using long lasting post-consumer materials from the UK and Portugal that can be recycled at their end life to produce a circular fashion brand called 'Nuuna'. Nuuna comes from Native American, meaning land and reflects our inseparability from the earth.

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