My inspiration stems from an interest in the growth of the digital landscape from social media to new emerging platforms. My project explores the transformation of our society as we become more digital and its relation with fashion marketing to understand future trends emerging within the industry.
The development of new technologies has always been in my life as I fall within the Gen Z demographic. The point that defined my interest was when I decided digital marketing was my career path. I began looking into future trends within digital marketing to expand my knowledge and prepare for my future career. I became more and more interested as I discovered the future is interlinked within the digital landscape and the origins of these tech trends fascinates me.