For my FMP I have created a creative agency called 96 SociaI which specialises in social media marketing and brand strategy for local businesses and content creators in the beauty, lifestyle and fashion industry within the South West. I feel the social media environment is hard for small businesses, with limited opportunities to get seen on a wider scale. I’ve always been interested in marketing and have specifically done well in those areas throughout university. I also enjoy researching marketing methods, technology and consumer groups that shape the way brands market a product to the consumer. I’m also keen to expand my own personal development into events as I have identified this is a popular service required among clients.
The social-sphere is rapidly expanding and it’s becoming increasingly hard for smaller businesses and content creators to get noticed in more rural areas with limited opportunities compared to major cities like London. So, I’ve focused my agency in the South West to give these creators a platform for exposure.