My inspiration has been driven by my personal passion and interest in up-cycling and regenerating clothing. During the past year, I’ve investigated the issues within the fashion industry surrounding waste, sustainability and transparency along the entire supply chain. It’s shocking to know how much waste the industry produces and the harmful effects it has on the world. This has shaped my Final Major Project - a sustainable brand called Rewire Clothing.
I hope people will be inspired by my project and will stop throwing away clothes they’ve worn only a few times. I want consumers to really think about how their clothes are made and how they can become more eco-friendly with their buying habits. I want to make people aware that you can still wear fashionable clothes and be sustainable. I want people to have a fun, creative and innovative perception of my brand.